Advance Your Skills in
Public Affairs

Use your expertise to inform internal and external audiences while safeguarding mission details from our enemies. Brush up on what it takes to tell our story without jeopardizing national security.
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Navigate a Constantly Shifting Digital Battlefield

Article
4 min
Watch the perils and pitfalls of the digital terrain to better prepare yourself for battle.

What's New

2020 United States Marine Corps Motor Transport Awards Program

5 Tips for Crisis Communication

Article
4 min
Floating graphics of a green flexing arm, red caution sign, orange crosshair, and blue open door against a multicolored background.

Researching with SWOT Analysis

Article
3 min
Airman 1st Class Bailee Ann Darbasie, 57th Wing Public Affairs photojournalist, writes an article at Nellis Air Force Base, Nevada, March 25, 2020.

Communication Plan Tools

Collection
3 items
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Explore by Subject

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Learn From These Lessons

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2nd Lt. Daniel Castaneda, 22nd Contracting Squadron commodity acquisitions team officer in charge, discusses program initiatives for McConnell Air Force Base’s Diversity and Inclusion Taskforce during a meeting with wing leadership July 20, 2021, at McConnell AFB, Kansas. Since 2020, Team McConnell is continuously working towards cultural competency that will enable Airmen to thrive and effectively accomplish the mission. (U.S. Air Force photo by Senior Airman Nilsa Garcia)

A Timely Call to Action: Social Injustice

Case Study
6 min
Learn how the Air Force took timely action that affected real change within the culture of their organization.
An illustration of an interview style podcast in session with the text AFN Radio and stars added.

A Leadership Podcast That Leads by Example

Case Study
3 min
Learn how AFN Radio and DMA found a successful interview-style format with their podcast, The Leadership List.
World Suicide Prevention Week is a call to service members across the globe to become familiar with the signs of suicide so they can take action in preventing tragic losses of life.

Authenticity Matters When the Stakes Are High

Case Study
4 min
Watch how leaving the camera rolling led to raw and human moments during a video on suicide awareness.
MWCS-28 adopts Havelock Elementary school

Be Present and Engaged in the Community

Case Study
4 min
Learn how community building through partnership, such as the Adopt-a-School program, gets meaningful results.
An Explore the Eifel exhibitor, left, showcases a horn to U.S. Air Force Col. Joe McFall, 52nd Fighter Wing commander, right, during the 11th annual Explore the Eifel information and adventure fair at Club Eifel on Spangdahlem Air Base, Germany, April 29, 2015. Booth representatives displayed various aspects of the European culture, ranging from medieval artifact replicas and history, as well as tours, wine-tasting and sky-diving venue. (U.S. Air Force photo by Airman 1st Class Timothy Kim/Released)

Building Community with Neighbors Outside the Gate

Case Study
6 min
Learn how "Explore the Eifel" has strengthened bonds between Airmen and their host nation for over a decade.
Close Up Lens Sony FE 28-70mm f/3.5-5.6 OSS

Leave Them Laughing! Humor Makes the Spot Memorable

Case Study
8 min
Learn how MCC Mike DiMestico used comedic techniques to create a memorable spot on Operational Security.
Rear Adm. Edward Cashman Conducts a Radio Interview

Let Your Subjects Do the Talking

Case Study
10 min
Study this technique of letting your subjects get the message out in an informal yet informative tone.
Master Sgt. Jacob Miller, 661st Aeronautical Engineering Support Squadron superintendent of special projects, shares his testimony during Buckley Connects Day at Buckley Air Force Base, Colo., Sept. 25, 2020.

Don't Fire & Forget: Issue Management at Its Best

Case Study
5 min
See how CMSAF Bass used thoughtful planning and a comment strategy to get in front of a charged topic.
Understanding the why hero

Understand the Why: Aligning the Message to Your...

Case Study
2 min
Learn from the Army the value of applying a communication strategy to your visual product.

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Check It Off

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Close up of two hands typing on a laptop keyboard.

508 Compliance Audit: PDF Document

Checklist
3 min
Ensure your PDF is 508 compliant.
TAG Speaks to Media

Build Media Relations From the Ground Up

Checklist
2 min
Follow this checklist when establishing or improving media relations.
USAMMDA team gathers for command town hall, awards presentation

Conducting An Efficient Community Meeting

Checklist
2 min
Use this checklist to prepare, execute and assess a community meeting.
2d CEB Course of Action Planning

During a Crisis: Establish and Transition Guide

Checklist
3 min
Use this checklist to hit the ground running upon short-notice deployment to a crisis or emergency.
Turnover

During a Crisis: Daily Shift Change Actions

Checklist
2 min
Follow this checklist to ensure a seamless transition between shifts.
MRF-D meets with distinguished visitors

Before, During and After a VIP/DV Visit

Checklist
2 min
Adequately and appropriately prepare for a very important person (VIP) or distinguished visitor (DV) visit.
Installation staff, CAT work 24/7 during Hurricane Laura

During a Crisis: Crisis Action Team

Checklist
2 min
Use this checklist to carry out the responsibilities of the Crisis Action Team (CAT).
Military firefighters extinguish an aircraft fire during a training exercise.

During a Crisis: Media Operations Center

Checklist
2 min
Use this checklist to carry out the responsibilities of the Media Operations Center (MOC).
A U.S. Air Force Reserve KC-135 Stratotanker from Grissom Air Reserve Base, Ind., performs an aerial demonstration over Bowman Field in Louisville, Ky., April 17, 2021, as part of the Thunder Over Louisville air show. The annual event featured more than 20 military and civilian air craft this year. (U.S. Air National Guard photo by Dale Greer)

Aircraft Incident Response

Checklist
2 min
Be prepared to respond quickly and efficiently to an aircraft accident or incident that occurs on or off base.

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Download Templates

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An image of a radio broadcaster preparing material for a radio show. A studio microphone and computers with broadcasting and editing software are visible in the background.

Podcast Idea Analysis Worksheet

Template
1 min
Use this template to analyze your audience and research existing markets to validate your next podcast idea.
Illustration of a computer with keyboard displaying a bar graph with silhouettes of people and reports in the background.

Social Media Performance Report

Template
2 min
Use this to write an actionable report to inform leadership on your strategy's analytics for the quarter/year.
Illustration of a social media post and charts.

Social Media Post Assessment Tracker

Template
2 min
Use this template to capture quantitative and qualitative data to evaluate social media posts.
A Coast Guardsman raises his arm towards a hovering helicopter.

SWOT Research Analysis Framework

Template
2 min
Use this template to assess the strengths, weaknesses, opportunities and threats for a project or initiative.
Distinguished visitor and media day held in Alexandroupoli, Greece

Media Advisory

Template
2 min
Write and distribute a media advisory for an upcoming event.
200214-N-RX807-0005.jpg

Build an Interview Mission Plan

Template
2 min
Scope out and organize all the information for an outside media source interview using this template.
Robins "State of the Base" 2021

A Pocket Guide for Briefing the Commander

Template
2 min
Keep this template handy to quickly and effectively brief superiors on messaging and event details.
U.S. Army Japan addresses housing issues, answers questions at latest town hall

Write a Community Relations Project Proposal

Template
2 min
Use this template to craft a proposal that includes the details to get approved for funding or resources.
A C-17 sits on the flight line waiting for repairs from members of the 437th Aircraft Maintenance Squadron Jan. 7, 2020, at Joint Base Charleston, S.C.

Noise Complaint Log

Template
2 min
Log information about noise complaints and track trends in volume and frequency using this template.

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Learn How

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Content Creator Sam Eckholm visits Cannon AFB, showcases 27 SOW readiness & relevancy in future conflicts

How To Create a Bulletproof Response

How To
3 min
Learn how to join command message with critical information in a format that reduces out-of-context quotes.
Future operations officer participates in a COVID-19 virtual subject matter expert exchange

How to Read an OPORD

How To
5 min
Walkthrough a sample Operations Order (OPORD) and understand the key takeaways of the situation or mission.
Heading from sample AAR memo. Date: 13 March 2020. Memorandum for. To: Director, Communication Strategy and Operations. From: Chief Warrant Officer John Smith, Visual Information Officer, I Marine Expeditionary Force, Camp Pendleton, CA, USA. Subject: After Action Report for MEFEX 18.

How to Create an After Action Report

How To
5 min
Use this guide to write a report that gives insight into improving processes and tactics for future...
Staff Sgt. Matthew Shannon, of the individual personnel readiness office with the 911th Force Support Squadron, takes notes during an enlisted performance report bullet writing seminar at the Pittsburgh International Airport Air Reserve Station, Pennsylvania, April 8, 2018. The EPR bullet writing seminar was conducted by Chief Master Sgt. Chin M. Cox, the Office of the Joint Staff Surgeon Senior Enlisted Leader at the Pentagon, with the focus on improving Airmen's writing skills and the impact to their career. (U.S. Air Force photo by Airman 1st Class Grace Thomson)

How to Compose an Initial Release

How To
3 min
Use this step-by-step guide to complete an initial release using the Initial Release Template.
How To Plan A Campaign-Step 1

How to Plan a Campaign

How To
5 min
Follow these steps to plan a compelling and engaging campaign.
Press Conference and Demonstration

How to Prepare a Briefing Card

How To
4 min
Prepare a public statement for a subject matter expert (SME), review the facts, establish an end state, theme,...
210124-N-PC620-0072 WILLIAMSBURG, Va. (Jan. 24, 2021) Army Lt. Col. Patrick Bradley, a Joint Task Force Civil Support Forward Command Element team member, discusses flying helicopters around a simulated hot zone with Task Force (TF) Aviation personnel during Exercise Sudden Response 21.

How to be Effective with Social Media During a C...

How To
5 min
Watch this video to remind yourself of what steps to take on social media during a crisis.
A videographer puts a microphone on Army Chief Staff Gen. Mark A. Milley.

How to Facilitate a Successful Media Interview

How To
4 min
Review the necessary steps to ensure your subject matter expert (SME) will have a successful interaction with...
media query form with coordination efforts

How to Respond to a Media Query

How To
3 min
Use this step-by-step guide to help you field responses to questions from the media.

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Sharpen Your Skills

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A Marine experiments with Lighthouse software on Camp Hansen Nov. 8.

Avoid Social Media Sandtraps

Knowledge Check
10 min
Evaluate your social media response skills now so you don't get stuck when the pressure is on.
Media Day During Operation Allies Welcome at Fort McCoy

Test Your Media Operations Knowledge

Knowledge Check
10 min
Prove you're a media operations master by scoring high on this 10 question test.
Coastguardsmen assigned to Patrol Forces Southwest Asia participate in a community relations (COMREL) event at Bahrain Mobility International (BMI) in Isa Town, Oct 16. During the COMREL, more than 80 participants from multiple commands volunteered to assist with cleanup efforts, beautification projects and interactive programs with children.

How Should You React In This Scenario?

Knowledge Check
5 min
Test your knowledge of community relations and engagement by answering questions based on tricky scenarios.
MQ-9 Reaper at Joint Base Elmendorf-Richardson

Keep Your Cool When Things Heat Up

Simulation
10 min
Test your crisis communication skills in this simulation of an aircraft crash at an air show.
JNYMS Senior Leaders Meeting

9 Chances to Get It Write

Knowledge Check
9 min
Test your knowledge of grammar, punctuation and sentence structure. Watch out for "gotchas!"
NAS Pensacola Emergency Manager During Hurricane Preparedness WeekB

Whatever You Do, Don't Panic

Simulation
12 min
Do you know what to do when a crisis hits? Test your skills when a hurricane is heading straight for your...
U.S. Air Force Staff Sgt. Jacob Johnson, 435th Air Expeditionary Wing chaplain assistant, takes a selfie with Nigerien children at a village in Agadez, Niger, June 27, 2019. Johnson assisted the 724th Expeditionary Air Base Squadron civil engineer flight with constructing a classroom for the village. (U.S. Air Force photo by Staff Sgt. Devin Boyer)

Choose the Right Social Media Platform

Exercise
10 min
Practice your knowledge of social media and identify type, purpose and platform for three scenarios.
Makin Island Underway

What Does the Commander Actually Want

Exercise
5 min
Practice how well you can deduce commander's intent by reviewing a memo sent to your office.
Navy Recruiter Saves Lives through Social Media

What's Wrong With This Post?

Knowledge Check
5 min
Analyze social media posts and see if you can detect what's wrong.

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Review Policy & Doctrine

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A graphic illustration of a social media post with a photo of two service members working on a plane. A clock, planning and a bullseye symbol are spread across the graphic. An overlaid photo of a marine typing on a computer keyboard.

DoDI 5400.17

Policy & Doctrine
33 min
Reference the DoDI 5400.17 Official Use of Social Media for Public Affairs Purposes (24 January 2023).
Dr. William Burnett, Technical Director of Commander, Naval Meteorology and Oceanography Command (CNMOC), and Mr. James Griffith, National Geospatial-Intelligence Agency (NGA) Director, Source Operations and Management Directorate—along with other NGA personnel—received a detailed overview of CNMOC with a full brief and engagements with subject matter experts. CNMOC directs and oversees more than 2,500 globally-distributed military and civilian personnel who collect, process and exploit environmental information to assist Fleet and Joint Commanders in all warfare areas to make better decisions faster than the adversary.

DoD Directive 5105.60

Policy & Doctrine
25 min
Reference the DoD Directive 5105.60 National Geospatial-Intelligence Agency (NGA) (July 29, 2009).
14&15 July l MC Symposium

DoD Directive 5160.48

Policy & Doctrine
8 min
Reference DoDD 5160.48 Public Affairs & Visual Information (PA & VI) Education & Training (Nov. 20, 2017).
La. National Guard monitors Medical Supply Data [Image 11 of 13]

DoD Data Strategy

Policy & Doctrine
21 min
Reference Executive Summary: DoD Data Strategy (30 September 2020).
Sailors assigned to Defense Media Activity operate cameras during Vice Adm. John Nowell, Chief of Naval Personnel, and Fleet Master Chief Wes Koshoffer's town hall event

DoD Directive 5105.74

Policy & Doctrine
14 min
Reference the DoD Directive 5105.74 Defense Media Activity (DMA) (Change 1) (August 29, 2017).
Fire Controlman 2nd Class Anthony Borbonga, from German Town, Md., stands watch as the optical sight system supervisor in the combat information center aboard the Arleigh Burke-class guided-missile destroyer USS Dewey (DDG 105) during routine underway operations.

DoD Directive 8000.01

Policy & Doctrine
16 min
Reference the DoD Directive 8000.01 Defense Information Management (IM) Program (Change 1) (July 27, 2017).
Photo of knowledge management center Airman

DoD Directive 5400.07

Policy & Doctrine
6 min
Reference the DoD Directive 5400.07 Freedom of Information Act (FOIA) Program (April 5, 2019).
Senior Airman Oriana Beard, American Forces Network Kunsan broadcast journalist, prepares to go live on the radio at Kunsan Air Base, Republic of Korea, April 6, 2020. AFN broadcast journalists are expected to host four hours of live radio and produce content for social media and television daily.

DoDI 5120.20

Policy & Doctrine
15 min
Reference DoD Instruction 5120.20 American Forces Network Program (January 18, 2023).
U.S. Navy Band Cruisers Bring Live Music Back

DD Form 2536

Policy & Doctrine
1 min
Reference the form for Request for Armed Forces Participation in Public Events (Non-Aviation) (January 2023).

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