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Case Study




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23 results

Being Direct with Commander's Intent

Case Study
3 min

Watch a positive example of how a commander communicated his goals while still encouraging creativity.

A Briefing Card That's On Point

Case Study
6 min

Reviews lessons to emulate and paths to improve upon like how the Navy's Briefing Card for Hurricane Sandy's...

Connect with Your Audience and Get Views

Case Study
3 min

Watch a positive example of a Marine video that embeds humor and resonating tone into a commander's message.

Keeping Up a Social Media Strategy that Works

Case Study
4 min

Review lessons to emulate and paths to improve on how to have a successful social media strategy like the U.S...

Being Prepared for All Responses

Case Study
3 min

Examine lessons learned from a post about how losing control of the narrative can result in negative...

Posting More Isn't Always Better

Case Study
4 min

Learn from West Point the value of understanding the algorithm and your audience to drive a Facebook strategy.

Finish What You Start: Stay Engaged with the Public

Case Study
4 min

A U.S. Navy tragedy provides insight and valuable lessons on engagement when dealing with a sensitive subject.

Solving the Commander's Intent On the Spot

Case Study
5 min

Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.

Promote with Meaning

Case Study
2 min

Watch a positive example of an engaging Marine video that compelled an audience to participate in a campaign.

Understand the Why: Aligning the Message to Your...

Case Study
2 min

Learn the value of applying a communication strategy to your visual product.

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