Explore by Discipline

Public Affairs

Get Ahead of Disinformation with Active Monitoring

Case Study

7 min

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Learn how the B-2 Bomber Task Force uses active monitoring and proactive messaging to combat disinformation.

Safeguarding Your Social Media Accounts

Case Study

5 min

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Review how the Air Force scrambled to handle the simultaneous hack of two Facebook accounts.

Something in the Water: Stay Vigilant

Case Study

5 min

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Examine lessons learned from the USAF on how to communicate effectively during a potential crisis.

A Leadership Podcast That Leads by Example

Case Study

3 min

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Learn about a successful interview-style format through the podcast, The Leadership List.

Authenticity Matters When the Stakes Are High

Case Study

4 min

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Watch how leaving the camera rolling led to raw and human moments during a video on suicide awareness.

Be Present and Engaged in the Community

Case Study

4 min

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Learn how community building through partnership, such as the Adopt-a-School program, gets meaningful results.

Leave Them Laughing! Humor Makes the Spot Memorable

Case Study

8 min

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Learn how comedic techniques create a memorable spot on operational security.

Let Your Subjects Do the Talking

Case Study

10 min

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Study this technique of letting your subjects get the message out in an informal yet informative tone.

Don't Fire & Forget: Issue Management at Its Best

Case Study

5 min

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See how CMSAF Bass used thoughtful planning and a comment strategy to get in front of a charged topic.

Understand the Why: Aligning the Message to Your...

Case Study

2 min

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Learn the value of applying a communication strategy to your visual product.