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Public Affairs

How to Perform a Social Media Audit

How To

8 min

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Follow these steps to improve your effectiveness on social media by performing an audit.

How to Create Your Own SOP Document

How To

10 min

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Follow these simple steps to author any standard operating procedure or SOP document.

Optimize Your Content With A/B Testing

How To

6 min

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Follow these steps to user-test your social media content and better reach your public.

How To Create a Bulletproof Response

How To

3 min

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Learn how to join command message with critical information in a format that reduces out-of-context quotes.

How to Read an OPORD

How To

5 min

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Walkthrough a sample Operations Order (OPORD) and understand the key takeaways of the situation or mission.

How to Create an After Action Report

How To

5 min

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Use this guide to write a report that gives insight into improving processes and tactics for future...

How to Compose an Initial Release

How To

3 min

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Use this step-by-step guide to complete an initial release using the Initial Release Template.

How to Plan a Campaign

How To

5 min

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Follow these steps to plan a compelling and engaging campaign.

How to Prepare a Briefing Card

How To

4 min

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Prepare a public statement for a subject matter expert (SME), review the facts, establish an end state, theme,...

How to be Effective with Social Media During a C...

How To

5 min

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Watch this video to remind yourself of what steps to take on social media during a crisis.