Build Media Relations From the Ground Up
While the media is not an audience, they are a conduit to an audience. Establishing a positive relationship is key in using their influence to push the command message.
Use this checklist to enact a media relations plan that will potentially shape the community's attitude toward the military. Large media outlets will not necessarily have the same availability or accessibility as smaller agencies, so courting smaller news brands, magazines and newspapers could warrant a more positive relationship.