Devise a plan.
When preparing for an interview with an outside media source, the better informed the spokesperson, the better the interview results. Start preparation using a planning worksheet to capture all aspects, from research to camera shots. In your planning, build a mission plan. This plan will help you scope out and organize all the information needed from an outside media source. Also, prepare a briefing card to use alongside the mission plan for the best results.
Gather background information.
The key to a successful interview is to show up well informed and well prepared. Use a pre-interview checklist to aid in researching the topic and focal point. Part of your research should also include learning as much as you can about your interviewee. When you take the time to collect background information, you provide yourself with a solid foundation for building rapport with your interviewee that could lead to future interviews.
If you are working with a subject matter expert, refer to the SME Interview Preparation Kit to help you plan, coach and facilitate interviews that effectively reinforce command messages.
Choose a location wisely.
When selecting an interview location, choose one with the fewest distractions. Give careful consideration to noise, background visuals, framing and lighting. If you find yourself in the field, complete a site survey checklist. These checklists can help you become familiar with the environment and equipment limitations. As a result, you can address any security, safety and hazard concerns.
Preparation is key.
As a public affairs professional, you may conduct various types of interviews in your role. Proper planning and preparation are key to successful interviews. Use the following resources to sharpen your interview skills.