SME Interview Preparation Kit

Collection 6 items
From necessary documents to body language, prepare a SME to thrive at every step of the interview process.

The interview process starts long before a SME sits down in front of a reporter. Use this collection of resources to plan, coach and facilitate interviews that smoothly reinforce command messages.

6 Items in Collection

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Build an Interview Mission Plan

Template
2 min
Scope out and organize all the information for an outside media source interview using this template.
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How to Prepare a Briefing Card

How To
4 min
Prepare a public statement for a subject matter expert (SME), review the facts, establish an end state, theme,...
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Briefing Card

Template
1 min
Use this template to prepare a briefing card with all pertinent information for a subject matter expert (SME).
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Media Interview Prep Dojo

Article
6 min
Master the skills of interview preparation to stay comfortable and in control when responding.
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Escorting and Facilitating Media Interview Check...

Checklist
2 min
Follow this checklist when escorting and facilitating media personnel for interviews.
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How to Facilitate a Successful Media Interview

How To
4 min
Review the necessary steps to ensure your subject matter expert (SME) will have a successful interaction with...

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