Choose the Right Social Media Platform Choose the Right Social Media PlatformExercise 10 minDecipher the Posts3 ScenariosMake sure you are working through the process of categorization and audience response. The correct answer is required before moving on. StartResumeAnswer Q. 1 of 3How would you categorize this event? Impending event Correct!Yes! This isn't brand building nor is it happening now. Weather-related posts are often events you can plan for, and one where your audience will seek ongoing conversation.Move on to the next questionSocial listening eventIncorrect! Try again.Immediate eventIncorrect! Try again.SubmitNext QuestionWhat do you want your audience to do with this information? Just read the informationIncorrect! Try again.Plan accordingly for a future eventCorrect!Snow is not imminent, and immediate response is not necessary but does require the user to plan ahead for action vs. just reading and absorbing.Move on to the next questionRespond immediately to a crisis-like eventIncorrect! Try again.SubmitNext QuestionWhich social media platform is the best place for this information? InstagramIncorrect! Try again.TwitterIncorrect! Try again.FacebookCorrect!Facebook is the best channel for this type of routine, planned event. Twitter would be better suited for an immediate event and Instagram better for events that don't require action from the audience.Move on to the next questionSubmitNext ScenarioAnswer Q. 1 of 3How would you categorize this event? Impending eventIncorrect! Try again.Social listening eventCorrect!This is a fantastic brand-building post that people love to hear about after it's happened.Move on to the next questionImmediate eventIncorrect! Try again.SubmitNext QuestionWhat do you want your audience to do with this information? Just read the informationCorrect!The goal of the post is to share in the achievement of the lifter and build pride in fellow service members. No planning or action required.Move on to the next questionPlan accordingly for a future eventIncorrect! Try again.Respond immediately to a crisis-like eventIncorrect! Try again.SubmitNext QuestionWhich social media platform is the best place for this information? InstagramCorrect!Instagram is a great place for brand building, feel-good pieces like this. There's nothing immediate for Twitter or impending for Facebook.Move on to the next questionTwitterIncorrect! Try again.FacebookIncorrect! Try again.SubmitNext ScenarioAnswer Q. 1 of 3How would you categorize this event?Impending eventIncorrect! Try again.Social listening eventIncorrect! Try again.Immediate eventCorrect!This is an immediate event. This isn't a time for social listening or making plans for a far off incident.Move on to the next questionSubmitNext QuestionWhat do you want your audience to do with this information? Just read the informationIncorrect! Try again.Plan accordingly for a future eventIncorrect! Try again.Respond immediately to a crisis-like eventCorrect!While there may be an opportunity for planning or brand building in the culture, this post is addressing the present situation. This is a credible cyber risk that requires immediate action.Move on to the next questionSubmitNext QuestionWhich social media platform is the best place for this information? InstagramIncorrect! Try again.TwitterCorrect!Twitter can distribute this information quickly, and you can post related updates as you have them. Because of the length of information, it would be a good idea to post a screenshot or link to an official article. When you want users to have immediate information, you don't want to have to consider the algorithms of Facebook or Instagram.Move on to the next questionFacebookIncorrect! Try again.SubmitCheck Your Score of CorrectTry Again Explore More
Choose the Right Social Media PlatformExercise 10 minDecipher the Posts3 ScenariosMake sure you are working through the process of categorization and audience response. The correct answer is required before moving on. StartResumeAnswer Q. 1 of 3How would you categorize this event? Impending event Correct!Yes! This isn't brand building nor is it happening now. Weather-related posts are often events you can plan for, and one where your audience will seek ongoing conversation.Move on to the next questionSocial listening eventIncorrect! Try again.Immediate eventIncorrect! Try again.SubmitNext QuestionWhat do you want your audience to do with this information? Just read the informationIncorrect! Try again.Plan accordingly for a future eventCorrect!Snow is not imminent, and immediate response is not necessary but does require the user to plan ahead for action vs. just reading and absorbing.Move on to the next questionRespond immediately to a crisis-like eventIncorrect! Try again.SubmitNext QuestionWhich social media platform is the best place for this information? InstagramIncorrect! Try again.TwitterIncorrect! Try again.FacebookCorrect!Facebook is the best channel for this type of routine, planned event. Twitter would be better suited for an immediate event and Instagram better for events that don't require action from the audience.Move on to the next questionSubmitNext ScenarioAnswer Q. 1 of 3How would you categorize this event? Impending eventIncorrect! Try again.Social listening eventCorrect!This is a fantastic brand-building post that people love to hear about after it's happened.Move on to the next questionImmediate eventIncorrect! Try again.SubmitNext QuestionWhat do you want your audience to do with this information? Just read the informationCorrect!The goal of the post is to share in the achievement of the lifter and build pride in fellow service members. No planning or action required.Move on to the next questionPlan accordingly for a future eventIncorrect! Try again.Respond immediately to a crisis-like eventIncorrect! Try again.SubmitNext QuestionWhich social media platform is the best place for this information? InstagramCorrect!Instagram is a great place for brand building, feel-good pieces like this. There's nothing immediate for Twitter or impending for Facebook.Move on to the next questionTwitterIncorrect! Try again.FacebookIncorrect! Try again.SubmitNext ScenarioAnswer Q. 1 of 3How would you categorize this event?Impending eventIncorrect! Try again.Social listening eventIncorrect! Try again.Immediate eventCorrect!This is an immediate event. This isn't a time for social listening or making plans for a far off incident.Move on to the next questionSubmitNext QuestionWhat do you want your audience to do with this information? Just read the informationIncorrect! Try again.Plan accordingly for a future eventIncorrect! Try again.Respond immediately to a crisis-like eventCorrect!While there may be an opportunity for planning or brand building in the culture, this post is addressing the present situation. This is a credible cyber risk that requires immediate action.Move on to the next questionSubmitNext QuestionWhich social media platform is the best place for this information? InstagramIncorrect! Try again.TwitterCorrect!Twitter can distribute this information quickly, and you can post related updates as you have them. Because of the length of information, it would be a good idea to post a screenshot or link to an official article. When you want users to have immediate information, you don't want to have to consider the algorithms of Facebook or Instagram.Move on to the next questionFacebookIncorrect! Try again.SubmitCheck Your Score of CorrectTry Again Explore More