Explore by Discipline

Public Affairs

Avoid Social Media Sandtraps

Knowledge Check

10 min

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Evaluate your social media response skills now so you don't get stuck when the pressure is on.

Storytelling as a Strategic Development Tactic

Article

28 min

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Watch how the storytelling framework is a powerful tactic that can help break down and overcome challenges.

Address the Message, Not the Messenger

Article

6 min

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Learn best practices to regain control of your narrative when it is misconstrued or misused to cause conflict.

Five Easy Ways to Foster Active Online Communities

Article

4 min

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Integrate these five best practices into your social media management and watch your community thrive.

Stay Relevant With Social Media Research

Article

4 min

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Explore how social media research can help you stay relevant in the ever-changing social environment.

Five Elements of Contagious Campaigns

Article

4 min

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Uncover the components of viral campaigns that change your target audience's knowledge, attitude and behavior.

Tailor to Your Audience

Article

4 min

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Learn to use identification to understand your social media audience and tailor your content to their needs.

DINFOS Live: Writing for Your Boss

Article

27 min

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Watch as Public Affairs experts discuss and educate on effectively writing for others, including leadership.

DINFOS Live: Crisis Communication

Article

38 min

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Watch PA experts discuss tools and techniques for communicating during a crisis, disaster or emergency.

DINFOS Live: The I in RPIE: Implementation

Article

32 min

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Watch as PA experts break down the "I" of the research, planning, implementation and evaluation process.