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Public Affairs

How to Perform a Social Media Audit

How To

8 min

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Follow these steps to improve your effectiveness on social media by performing an audit.

Amplify Your Videos with Adobe After Effects

Collection

5 items

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Review this collection of tutorials and enhance videos with motion and graphic effects.

Annex F Development

Template

1 min

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Use this template to develop an Annex F to provide additional details and guidance for an operation plan.

Persona Framework

Template

1 min

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Customize this template to capture audience personas that fuel content strategy.

Gain Audience Insight with Personas

Article

6 min

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Explore how personas help promote strategic content creation and improve audience engagement.

Understanding Your Audience 101

Collection

5 items

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These resources help you research and identify certain aspects of your audience for effective communication.

Relevant Actor Construct

Article

4 min

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Learn who relevant actors are and how they impact narratives and information efforts.

Stakeholder Analysis

Article

4 min

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Learn how to categorize your stakeholders to prioritize and tailor communication and achieve your goals.

Publics Analysis

Article

4 min

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Learn how the Situational Theory of Publics can help tailor your efforts based on public perception and need.

Unlock the Potential of Communication Channels

Article

5 min

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Learn key principles of communication channels and how to select the right channel to reach your audience.