Explore by Discipline

Public Affairs

Social Media Performance Report

Template

2 min

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Use this to write an actionable report to inform leadership on your strategy's analytics for the quarter/year.

Role of the Social Media Manager

Article

4 min

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Understand the daily duties, long-term responsibilities and skills needed to be a social media star.

A Guide to Building a Social Media Strategy

Article

12 min

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Build a strategy that covers research and planning, policies and procedures, execution and evaluation.

Boost Your Social Media Skills

Collection

10 items

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Establish or enhance your foundational knowledge and techniques of social media tactics, strategy and skills.

Social Media Evaluation 101

Collection

7 items

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Use these resources to collect, analyze and report data that will help you make data-informed decisions.

Big Data as a Communicator

Article

5 min

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Understand how to navigate, measure and contextualize the numbers when presenting to command.

Social Media Post Assessment Tracker

Template

2 min

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Use this template to capture quantitative and qualitative data to evaluate social media posts.

Move Your Analytics to Actionable Decisions

Article

3 min

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Use these tips to translate social media campaign metrics into an actionable report for the command.

Guide to Maximizing Social Media Engagement

Collection

7 items

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Generate engagement by better understanding concepts like issue management, voice and more.

Authenticity Matters When the Stakes Are High

Case Study

4 min

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Watch how leaving the camera rolling led to raw and human moments during a video on suicide awareness.