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SOCIAL MEDIA

Persona Framework

Template

1 min

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Customize this template to capture audience personas that fuel content strategy.

Gain Audience Insight with Personas

Article

6 min

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Explore how personas help promote strategic content creation and improve audience engagement.

Understanding Your Audience 101

Collection

5 items

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These resources help you research and identify certain aspects of your audience for effective communication.

Stakeholder Analysis

Article

4 min

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Learn how to categorize your stakeholders to prioritize and tailor communication and achieve your goals.

Publics Analysis

Article

4 min

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Learn how the Situational Theory of Publics can help tailor your efforts based on public perception and need.

Unlock the Potential of Communication Channels

Article

5 min

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Learn key principles of communication channels and how to select the right channel to reach your audience.

Audience Analysis

Article

4 min

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Learn how to identify groups within your audience as a step to optimizing communication effectiveness.

Combatting Information Disorder

Article

4 min

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Explore tactics to prevent the spread of information disorder on the digital battlefield.

Leveraging an Information Dashboard During a Crisis

Article

8 min

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Learn how making a dedicated webpage is a powerful tool when handling misinformation from a sustained crisis.

DoDI 5535.12

Policy & Doctrine

15 min

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Reference DoD Instruction 5535.12 DoD Branding and Trademark Licensing Program Implementation (29 April 2020).