Social Media Performance Report

Template 2 min
Microsoft Word Document
PAVILION Social Media Report 20220505.docx
Creating a solid report on your social media strategy performance of the past month, quarter or year gives your leadership team context on what did or didn't go well and how to optimize your social media outlets to achieve and exceed your unit's goals and objectives.

Social media reports should be generated as required. The recommended frequency is monthly to provide regular bench-marking and allow Public Affairs/Command Support (PA/CS) to integrate into the operational workflow/battle rhythm modeled at most large-scale organizations. Use this template and the tips shared in Move Your Analytics to Actionable Decisions to write a simple, to-the-point, meaningful report to inform leadership and influence future decision making that includes:

  • Executive Summary
  • Overview of Mission Goals/Communication Priorities
  • Performance at a Glance
    • Stakeholder(s)
    • Smart Objective(s)
    • Initial Result(s)
  • Sentiment Analysis
  • Lessons Learned
  • Objectives and Projections
    • Stakeholder
    • Smart Objective
    • Projected Result
  • Conclusion
    • Improve
    • Sustain


Unknown, (2021) Influencer marketing measurement: how to create an effective report. Mavrck.


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