Guide to Maximizing Social Media Engagement

Collection 7 items
Build and sustain strong audience engagement on your social media platform(s) by studying up on algorithms, posting and comment strategies, issue management, Unique Value Proposition (UVP), voice, tone and more.

Looking for tips on maximizing engagement? Want to craft posts that land? Successful social media programs depend on an attentive, informed and invested audience. Talk of engagement is everywhere when it comes to social media.

Browse this collection of resources to understand engagement and take your content to the next level.

7 Items in Collection

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Beating the Algorithm: Posting Engaging Content

Article
5 min
Review the fundamentals of a successful post that uses emotive visuals, identity politics and social justice.
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Building a Comment Strategy

Article
6 min
Discover the specifics of a solid comment strategy and how to implement and maintain one.
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Connecting with Your Audience and Getting Views ...

Case Study
3 min
Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...
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Don't Fire & Forget: Issue Management at Its Best

Case Study
5 min
See how CMSAF Bass used thoughtful planning and a comment strategy to get in front of a charged topic.
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Engaging Audiences: Social Media as a Dinner Par...

Article
6 min
Running a successful social media channel is a lot like pulling off a successful dinner party. Review how to...
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Find the Right Voice for Your Social Media Platform

Article
6 min
Choose the right tone and language to make your social media platform unique and have an impact.
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Unique Value Proposition: Making Your Social Med...

Article
5 min
Explore how to define your platform's purpose, engage your users and stand out from the masses by establishing...

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U.S. Marine Corps Lt. Col. Matt Verdin, the commanding officer of Combat Logistics Battalion 31, 31st Marine Expeditionary Unit, reviews a briefing card prepared by 1st Lt. Iris Robare, the deputy director of Communication Strategy and Operations, with the 31st MEU, during Talisman Sabre 23 at the Shoalwater Bay Training Area, Queensland, Australia, July 26, 2023. The COMMSTRAT officer develops communication plans; communicates with internal, domestic and international audiences; advises commanders and staffs on communication and strategy matters; and oversees the development and official release of written and visual information products. Talisman Sabre demonstrates U.S. commitment to the region: we seek to build enduring, mutually beneficial relationships and invest in training to ensure a free and open Indo-Pacific. Talisman Sabre is the largest bilateral military exercise between Australia and the United States advancing a free and open Indo-Pacific by strengthening capabilities to respond to a wide array of potential security concerns. (U.S. Marine Corps photo by Cpl. Christopher R. Lape)

Implementing a Communication Plan

Template
1 min
Use this template to plan the details to implement your communication plan, such as tasks or events and when.
Five syringes injecting vaccines, powering a glass container, while surrounded by varieties of viruses, with a cyberpunk-themed user interface.

Combatting Information Disorder

Article
4 min
Explore tactics to prevent the spread of information disorder on the digital battlefield.
Master Sgt. Ieshea Lattimore, 406th Air Expeditionary Wing Staff Agency & A1 superintendent, left, and Master Sgt. Stephanie Williams Personnel Support for Contingency Operations team chief, collect and review in-processing documents from deployers at Ramstein Air Base, Germany, May 18, 2023.

After a Crisis: Team Self Evaluation

Template
3 min
This Excel template helps a team evaluate its crisis performance to better prepare for any future crisis.
An illustration of a website surrounded by six jigsaw puzzle pieces, with each piece containing a single icon: a clock, a book, a folder with a padlock, an image, a chat bubble and a checkmark.

Leveraging an Information Dashboard During a Crisis

Article
8 min
Learn how making a dedicated webpage is a powerful tool when handling misinformation from a sustained crisis.
An airman reads a book to children seated on the floor.

Community Relations as a Process

Article
6 min
Review how Research, Planning, Implementation and Evaluation fits into the community relations process.
A volleyball player spikes a volleyball, and an overlay of yellow boxes, arrows, crosshairs and dotted lines trace the path of movement of the player and ball.

How to Use Motion Tracking in Adobe After Effects

How To
14 min
Watch how to use three motion-tracking techniques in After Effects for text, callouts and screen replacement.

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