Browse by Subject

Media Relations

Interview Prep for Subject Matter Experts

Checklist

2 min

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Use this pre-interview checklist to thoroughly prepare a subject matter expert for any type of interview.

Something in the Water: Stay Vigilant

Case Study

5 min

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Examine lessons learned from the USAF on how to communicate effectively during a potential crisis.

Successful Interviews 101

Collection

6 items

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Learn the basic interview steps, from scouting a location and building rapport to planning and preparation.

Spotting Disinformation Actors

Article

6 min

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Follow these tips to assess social media accounts for bots, sock puppets and trolls spreading disinformation.

Refocusing Interviews With Bridging

Article

3 min

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Learn four R's of bridging and how to use common bridging statements to refocus on the command message.

DoDD 5535.09

Policy & Doctrine

5 min

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Reference DoD Directive 5535.09 DoD Branding and Trademark Licensing Program (19 December 2007).

Address the Message, Not the Messenger

Article

6 min

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Learn best practices to regain control of your narrative when it is misconstrued or misused to cause conflict.

Five Easy Ways to Foster Active Online Communities

Article

4 min

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Integrate these five best practices into your social media management and watch your community thrive.

Stay Relevant With Social Media Research

Article

4 min

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Explore how social media research can help you stay relevant in the ever-changing social environment.

Tailor to Your Audience

Article

4 min

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Learn to use identification to understand your social media audience and tailor your content to their needs.