Stay on Track Releasing Products During a Crisis

Article 2 min
Know which products to release and in what order to provide accurate and timely information during a crisis.

While this is meant to be inclusive of commonly faced crises scenarios, there are unique situations that will require distinct products and may use a different timeline. Check with your command for specific guidance.

Blue graphic showing a timeline for product release
Know which products to release and in what order to provide accurate and timely information during a crisis.
Photo by: DINFOS PAVILION
VIRIN: 211014-D-ZW071-0002

First Hour

  • Prepare and send out your initial release
  • Send out internal communications using email, mass text or base app push notification
    • Provide releasable details and any impact to installation operations
  • Ensure HQ is aware of the event and begin coordinating actions with them
  • Silence all planned social media posts
  • Update your main website
  • Issue ground rules agreement to all on-site media, if applicable

Day 1

  • Process any response to queries (RTQs)
  • Review and release media kits
  • Outline rules and restrictions for media
  • Provide photo/video requirements to the VI specialist responding to a crisis
  • Update internal command information products
  • Hold press conference
  • Issue post-conference release with a summary of the information provided at the press conference (balance against comment in first hour line 1 whether this is now considered first release or just post-news conference release)
  • Post on social media acknowledging the situation and directing individuals to a single source for information

Day 2+

  • Continue using social media to direct the community to your single source
  • Update the Accident and Incident Report Sheet and other internal reports
  • Provide internal email updates while the incident investigation is active
  • Issue follow up release(s) while the incident investigation is active
  • Update website
  • Update rules and restrictions for media
  • Upload releasable imagery
  • Rules from the judge if this is a court case

Post-Investigation

  • Release official report if permitted
  • Issue news release on the outcome
  • Resume regular social media use