During a Crisis: General Response Kit

Collection 18 items

Review this collection of resources to develop crisis response kits that can be used during a situation.

The time to prepare for what to do during a crisis is before it occurs.

Use this collection of resources to assist with:

standing up response teams.
supporting the command's response to the crisis.
reporting the situation internally.
managing and responding to media queries.
utilizing social media.
documenting the scene.

Consider compiling these with local resources into one document to have on hand to serve as the Crisis Action Plan.

During a Crisis: Establish and Transition Guide

Use this checklist to hit the ground running upon short-notice deployment to a crisis or emergency.

During a Crisis: Public Affairs Operations Center

Complete these tasks to set up and operate the PAOC during any kind of crisis.

During a Crisis: Emergency Operations Center

Use this checklist to carry out responsibilities while at the Emergency Operations Center (EOC).

During a Crisis: Crisis Action Team

Use this checklist to carry out the responsibilities of the Crisis Action Team (CAT).

During a Crisis: Media Operations Center

Use this checklist to carry out the responsibilities of the Media Operations Center (MOC).

During a Crisis: Quick Response Sheet

Use this template to update and maintain unified responses throughout a crisis.

Crisis Accident/Incident Report

Use this template to accurately capture all details of an accident or incident moments after one occurs.

During a Crisis: Events Log

Use this template to stay organized and keep a record of PA/VI involvement during a crisis event.

During a Crisis: Public Affairs SITREP

Use this template to write a situation report (SITREP) with clear, concise and current data for the chain of...

During a Crisis: Initial Social Media Post Struc...

Prepare a post for various crises to acknowledge the event and direct people to where to find information.

During a Crisis: Social Media Strategy Guidelines

Use this checklist during a crisis to ensure you don't miss a step while executing your social media strategy.

News Conference Preparation Guide

Use this checklist to prepare for and conduct a news conference for a sensitive or complex event.

News Conference Script

Use this template to write an effective news conference script for public affairs professionals and briefers.

Media Ground Rules Agreement

Use this template to cover media rules and expectations during ongoing operations.

Media Query Essentials

Review this collection of resources to create and log thorough, appropriate media query responses.

Response to Media Query

Use this template to field and document responses to questions from the media.

Sensitive Site Exploitation Guide

Use this checklist to help document SSE investigations, such as mishaps, crime scenes and mass graves.

During a Crisis: Daily Shift Change Actions

Follow this checklist to ensure a seamless transition between shifts.

Annex F Development

Use this template to develop an Annex F to provide additional details and guidance for an OPLAN.

Persona Framework

Customize this template to capture audience personas that fuel content strategy.

Gain Audience Insight with Personas

Explore how personas help promote strategic content creation and improve audience engagement.

Understanding Your Audience 101

These resources help you research and identify certain aspects of your audience for effective communication.

Relevant Actor Construct

Learn who relevant actors are and how they impact narratives and information efforts.

Stakeholder Analysis

Learn how to categorize your stakeholders to prioritize and tailor communication and achieve your goals.

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