During a Crisis: Social Media Strategy Guidelines
Use this checklist when a crisis occurs to ensure you don't miss a step while executing your social media strategy.
Social media can be an effective tool during a crisis to facilitate communications quickly and directly with audiences, especially when a crisis kicks off. Stay calm, attentive, and do your best to not increase the panic with misinformation or delay in informing the public. Use this checklist and your social media strategy to build credibility for your organization while meeting the needs of the public during the crisis.