Using social media to communicate with stakeholders during a crisis has proven to be an especially effective use of the medium due to its speed, reach and direct access. Social media has facilitated the distribution of information to key audiences and news media while providing a means for dialogue among the affected and interested publics.
In crisis situations, information is at a premium. Depending on the event, there may be a distributed population, interrupted communication ability and a rumor mill running rampant. The audience will quickly grow from those impacted first-hand by the crisis, to family members, to the general public keeping their eyes on the crisis to see how it unfolds.
Follow these best practices, to be efficient and responsive in maintaining information during a crisis.
You can also find these best practices in the Joint Publication (Public Affairs) 3-61 Social Media in Crisis Communication on pages F-8 and F-9.