After a Crisis: Updating Your Social Media Strategy
Prepare for long-term effects and update your social media strategy with lessons learned after a crisis.
After a crisis occurs, units may realize they did not incorporate social media into their crisis communication, that their plan was outdated, that it did not incorporate all parts of their strategy and/or that they inherited a crisis communication plan that did not encompass all the social media channels they currently use.
The ability to update your social media strategy depends on your team gathering data that informs on what worked and didn't work during the crisis.
Use this checklist to ensure you conduct a thorough after action report (AAR) on your social media strategy that will allow your team to execute a crisis communication plan, learn from mistakes and change what doesn't work.