After a Crisis: Updating Your Social Media Strategy

Checklist 1 min
Prepare for long-term effects and update your social media strategy with lessons learned after a crisis.

It is important to reflect as a team after a crisis occurs. Reevaluate the strategy, incorporate any lessons learned and adjust the plan accordingly should there be a next time. Doing so will make the team stronger, while building credibility with the unit and surrounding community.

  1. Prepare for the long-term impacts
    1. Plan how to manage and participate in the long-term conversation about this crisis event
    2. Identify if continual updates need to be provided long-term to any audiences or stakeholders
    3. Evaluate if there is a need to adjust communications and responses to similar events in the future (passive or active posture)
  2. Update the Crisis Management Plan
    1. Implement all the revisions collected above during the data assessment, team reflection and long-term adjustments
    2. Perform a candid team assessment to reflect on all the steps taken by the team and update the plan with any changes
  3. Thank the community members and key partners for their support during the crisis

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