- Integrates into the operation order
- Outlines PA activities in support of an operation or exercise
- Ensures that the PAO is provided with admin, logistics and other support
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- Responsible parties at all command levels
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- Operations Officer (e.g., S3, N3, J3)
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- Summarizes issue
- Assesses media interest in it
- Indicates desired end state
- Provides themes and messages
- Includes responses to likely questions
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- Desk and duty officers
- Subject-matter experts (SMEs)
- High-level spokespersons
- Higher and adjacent commands
- Members of the media
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- Internal use
- Document with responses written in AP style
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- Affected operators and policy staffs
- PAOs from higher or adjacent commands, occasionally
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- Examines issue
- Defines command and communication problems
- Lays out strategy and tactics for solution
- Includes evaluation plan
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- Public affairs practitioners at all levels
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- Internal use
- Document or slides
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- Command PAO>
- Possibly PAOs from higher HQ and adjacent commands
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- Supplements news release
- Goes into a media kit to help members of the media with in-depth reporting
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- Internal and external use
- Document written entirely in AP style
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- Affected operators and policy staffs
- Senior leaders, whenever quoted
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- Includes latest news release or releases on a topic, plus fact sheets and relevant supporting documents
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- Internal and external use
- Hard copy included in a folder or digital PDF document
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- Affected operators and policy staffs
- Senior leaders, whenever quoted
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- Provides who, what, when and where of an event
- Includes the why, often in the form of command messages
- In lengths beyond news briefs, can detail the how
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- Editors of internal publications
- Members of the media
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- Internal and external use
- Document written entirely in AP style
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- Affected operators and policy staffs
- Senior leaders, whenever quoted
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- Provides feedback following media engagement
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- Commander
- Subject-matter experts (SMEs) as appropriate
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- PAO
- Possibly Chief of staff
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- Constraints and restraints established by proper authority regarding public communication activities
- Source document for responses to media and public inquiries
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- Operational commanders
- PAOs at all levels of the DoD
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- Internal use
- Document in DoD-specific format
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- Approved PAG, OSD PAO
- Preliminary PAG
- Command PAO
- Possibly PAOs from higher HQ and adjacent commands
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- Outlines plan to educate members on command narrative and train them on media engagement techniques, including use of themes and messages
- Often, but not necessarily, in context of an operation or exercise
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- Command group
- Chief of staff
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- Internal use
- Document or slides
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- Unit leaders at affected levels
- Public affairs trainers
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- Should be taken from briefing card/PAG, then supplemented as appropriate
- Responses to new queries should be coordinated with the same staffs that approved the briefing card
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- Desk or duty officer
- Members of the media
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- External use
- Document written entirely in AP style except for salutation; queries and responses have corresponding numbers for clarity and ease of reference
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- Affected operators and policy staffs
- PAOs from higher or adjacent commands, occasionally
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- Boils down narrative, themes, messages and/or talking points
- Provides left and right limits for troops
- Includes contact information for PAO
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- All ranks
- Participating unit members
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- Internal use
- Wallet-sized document
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