- Found in the operations order
- Outlines public affairs activities in support of an operation or exercise
- Ensures that public affairs officers are provided with admin, logistics and other support
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- Responsible parties at all command levels
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- Operations Officer (e.g., S3, N3, J3)
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- Summarizes issue
- Assesses media interest
- Indicates desired end state
- Provides themes and messages
- Includes responses to likely questions
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- Desk and duty officers
- Subject matter experts
- High-level spokespersons
- Higher and adjacent commands
- Members of the media
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- Internal use
- Document with responses written in AP style
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- Affected operators and policy staff
- PAOs from higher or adjacent commands, occasionally
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- Examines issue
- Defines command and communication problems
- Lays out strategy and tactics for solution
- Includes evaluation plan
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- Public affairs professionals at all levels
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- Internal use
- Document or slides
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- Command PAO
- Possibly PAOs from higher HQ and adjacent commands
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- Supplements news release
- Helps members of the media with in-depth reporting in a media kit
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- Internal and external use
- Document written entirely in AP style
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- Affected operators and policy staff
- Senior leaders, whenever quoted
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- Includes latest news release or releases on a topic, plus fact sheets and relevant supporting documents
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- Internal and external use
- Hard copy included in a folder or digital PDF document
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- Affected operators and policy staff
- Senior leaders, whenever quoted
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- Provides who, what, when and where of an event
- Includes the why, often in the form of command messages
- Details the how, in lengths beyond news briefs
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- Editors of internal publications
- Members of the media
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- Internal and external use
- Document written entirely in AP style
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- Affected operators and policy staff
- Senior leaders, whenever quoted
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- Provides assessment to the effectiveness of media engagements
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- Commander
- SMEs as appropriate
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- PAO
- Possibly Chief of Staff
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- Constraints and restraints established by proper authority regarding public communication activities
- Provides a source document for responses to media and public inquiries
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- Operational commanders
- PAOs at all levels of the DoD
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- Internal use
- Document in DoD-specific format
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- Approved PAG is reviewed by OSD PAO
- Preliminary PAG is reviewed by Command PAO and possibly PAOs from higher HQ and adjacent commands
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- Outlines plan to educate members on command narrative and train them on media engagement techniques, including use of themes and messages (often, but not necessarily, in context of an operation or exercise)
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- Command group
- Chief of Staff
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- Internal use
- Document or slides
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- Unit leaders at affected levels
- Public affairs trainers
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- Answers or replies to a question, inquiry or request for information
- Derives from a briefing card/PAG, then supplemented as appropriate
- Coordinates responses to new queries with the same staff that approved the briefing card
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- Desk or duty officer
- Members of the media
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- External use
- Document written entirely in AP style except for salutation; queries and responses have corresponding numbers for clarity and ease of reference
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- Affected operators and policy staff
- PAOs from higher or adjacent commands, occasionally
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- Boils down narrative, themes, messages and/or talking points
- Provides left and right limits for troops
- Includes contact information for PAO
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- All ranks
- Participating unit members
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- Internal use
- Wallet-sized document
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