Media Kit Quality Assurance Checklist
Perform a quality assurance check to reduce reporting errors and provide releasable, substantiated information to the media prior to a media engagement.
When preparing for a media event, the creation and distribution of media kits can make your job easier and ensure the success of the media event. Below is a checklist you can use to complete a quality assurance check to help plan for a variety of media engagements and ensure the pieces of the media kit or mobile media kit get to where they need to go.
Check with your unit to verify which components to include in your media kits and the appropriate distribution channels (social media, digital press kit, hardcopy, etc).