Media Kit Quality Assurance Checklist
Perform a quality assurance check to reduce reporting errors and provide releasable, substantiated information to the media prior to a media engagement.
When preparing for a media event, create and distribute a media kit to make your job easier and ensure event success. Below is a checklist you can use to complete a quality assurance check to help plan for various media engagements and ensure all pieces of the media kit or mobile media kit get where they need to go.
Check with your unit to verify which components to include in your media kits and the appropriate distribution channels (e.g., social media, digital press kit, hardcopy, etc.).