Case Study
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Repurposing Gems from the Archives

Case Study
2 min
Watch a positive example of how some creative thinking and musical overlay helped this USMC post go viral.
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Choose Your Interview Location Wisely

Case Study
14 min
Watch the 1st Combat Camera Squadron demonstrate the value of carefully choosing an interview location.
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Keep Viewers Engaged with Creative Composition

Case Study
5 min
Watch as this short training reel from the Operations Group National Training Center delivers a lot of sizzle.
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Achieving Good Lighting Outside the Studio

Case Study
5 min
Watch an example of good lighting achieved during an interview shot outside the studio by Defense Department...
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Don't Fire & Forget: Issue Management at Its Best

Case Study
5 min
See how CMSAF Bass used thoughtful planning and a comment strategy to get in front of a charged topic.
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Let Your Subjects Do the Talking

Case Study
10 min
Study this technique of letting your subjects get the message out in an informal yet informative tone.
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Leave Them Laughing! Humor Makes the Spot Memorable

Case Study
8 min
Learn how comedic techniques create a memorable spot on operational security.
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Be Present and Engaged in the Community

Case Study
4 min
Learn how community building through partnership, such as the Adopt-a-School program, gets meaningful results.
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Authenticity Matters When the Stakes Are High

Case Study
4 min
Watch how leaving the camera rolling led to raw and human moments during a video on suicide awareness.
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A Leadership Podcast That Leads by Example

Case Study
3 min
Learn about a successful interview-style format through the podcast, The Leadership List.

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Staff Sgt. Andres Orozco, 31st Force Support Squadron noncommissioned officer in charge of the Passport Office, enters data while processing a passport request on Aviano Air Base, Italy, Feb. 27, 2020. Orozco is part of a two-person team responsible for processing passports for the 31st Fighter Wing. (U.S. Air Force photo by Tech. Sgt. Tory Cusimano)

How to Perform a Social Media Audit

How To
8 min
Follow these steps to improve your effectiveness on social media by performing an audit.
Adobe After Effects interface showing video footage enhanced with motion and graphics effects.

Amplify Your Videos with Adobe After Effects

Collection
5 items
Review this collection of tutorials and enhance videos with motion and graphic effects.
U.S. Air Force Airman 1st Class Ethan Conde, 42nd Communication Squadron client system technician works on his computer at Maxwell Air Force Base, Alabama, Feb.19, 2025.

Annex F Development

Template
1 min
Use this template to develop an Annex F to provide additional details and guidance for an operation plan.
Chaplain (Maj.) Kimberly Hall, installation chaplain, talks with a military spouse in her office at the base chapel at Hanscom Air Force Base, Mass., March 8. (U.S. Air Force Photo by Jerry Saslav)

Persona Framework

Template
1 min
Customize this template to capture audience personas that fuel content strategy.
A hand holds a magnifying glass over two people, with one person outside of the magnifying glass.

Gain Audience Insight with Personas

Article
6 min
Explore how personas help promote strategic content creation and improve audience engagement.
Chief of Space Operations Gen. Chance Saltzman hosts a Town Hall meeting in the Pentagon, Arlington, Va., May 23, 2023.

Understanding Your Audience 101

Collection
5 items
These resources help you research and identify certain aspects of your audience for effective communication.

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