Case Study

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Being Direct with Commander's Intent

Case Study
3 min
Watch a positive example of how a commander communicated his goals while still encouraging creativity and...
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A Briefing Card That's On Point

Case Study
6 min
Reviews lessons to emulate and paths to improve upon like how the Navy's Briefing Card for Hurricane Sandy's...
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Connecting with Your Audience and Getting Views ...

Case Study
3 min
Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...
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Keeping Up a Social Media Strategy that Works

Case Study
4 min
Review lessons to emulate and paths to improve on how to have a successful social media strategy like the U.S...
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Being Prepared for All Responses

Case Study
3 min
Examine lessons learned from an Army tweet that shows how losing control of the narrative can lead to negative...
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Posting More Isn't Always Better

Case Study
4 min
Learn from West Point the value of understanding the algorithm and your audience to drive a Facebook strategy.
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Finish What You Start: Stay Engaged With Public ...

Case Study
4 min
A U.S. Navy tragedy provides insight and valuable lessons on engagement when dealing with a sensitive subject.
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Solving the Commander's Intent On the Spot

Case Study
5 min
Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.
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Promote with Meaning

Case Study
2 min
A positive example of a Marine Corps video that compels the target audience to participate in the campaign in...
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Understand the Why: Aligning the Message to Your...

Case Study
2 min
Learn the value of applying a communication strategy to your visual product.

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