Case Study
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Being Direct with Commander's Intent

Case Study
3 min
Watch a positive example of how a commander communicated his goals while still encouraging creativity.
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A Briefing Card That's On Point

Case Study
6 min
Reviews lessons to emulate and paths to improve upon like how the Navy's Briefing Card for Hurricane Sandy's...
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Connect with Your Audience and Get Views

Case Study
3 min
Watch a positive example of a Marine video that embeds humor and resonating tone into a commander's message.
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Keeping Up a Social Media Strategy that Works

Case Study
4 min
Review lessons to emulate and paths to improve social media strategy from the U.S. Marine Corps.
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Being Prepared for All Responses

Case Study
3 min
Examine lessons learned from a post about how losing control of the narrative can result in negative...
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Posting More Isn't Always Better

Case Study
4 min
Learn from West Point the value of understanding the algorithm and your audience to drive a Facebook strategy.
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Finish What You Start: Stay Engaged with the Public

Case Study
4 min
A U.S. Navy tragedy provides insight and valuable lessons on engagement when dealing with a sensitive subject.
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Solving the Commander's Intent On the Spot

Case Study
5 min
Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.
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Promote with Meaning

Case Study
2 min
Watch a positive example of an engaging Marine video that compelled an audience to participate in a campaign.
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Understand the Why: Aligning the Message to Your...

Case Study
2 min
Learn the value of applying a communication strategy to your visual product.

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Staff Sgt. Andres Orozco, 31st Force Support Squadron noncommissioned officer in charge of the Passport Office, enters data while processing a passport request on Aviano Air Base, Italy, Feb. 27, 2020. Orozco is part of a two-person team responsible for processing passports for the 31st Fighter Wing. (U.S. Air Force photo by Tech. Sgt. Tory Cusimano)

How to Perform a Social Media Audit

How To
8 min
Follow these steps to improve your effectiveness on social media by performing an audit.
Adobe After Effects interface showing video footage enhanced with motion and graphics effects.

Amplify Your Videos with Adobe After Effects

Collection
5 items
Review this collection of tutorials and enhance videos with motion and graphic effects.
U.S. Air Force Airman 1st Class Ethan Conde, 42nd Communication Squadron client system technician works on his computer at Maxwell Air Force Base, Alabama, Feb.19, 2025.

Annex F Development

Template
1 min
Use this template to develop an Annex F to provide additional details and guidance for an operation plan.
Chaplain (Maj.) Kimberly Hall, installation chaplain, talks with a military spouse in her office at the base chapel at Hanscom Air Force Base, Mass., March 8. (U.S. Air Force Photo by Jerry Saslav)

Persona Framework

Template
1 min
Customize this template to capture audience personas that fuel content strategy.
A hand holds a magnifying glass over two people, with one person outside of the magnifying glass.

Gain Audience Insight with Personas

Article
6 min
Explore how personas help promote strategic content creation and improve audience engagement.
Chief of Space Operations Gen. Chance Saltzman hosts a Town Hall meeting in the Pentagon, Arlington, Va., May 23, 2023.

Understanding Your Audience 101

Collection
5 items
These resources help you research and identify certain aspects of your audience for effective communication.

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