Communication Planning 101

Collection 9 items
Use this collection of resources to structure and write your communication plan.

This collection of resources brings together all the foundational basics of understanding and writing a communication plan.

Each resource explores a piece of the communication plan structure in detail. Moving through these resources, you'll be clear on:

  • Separating your stakeholders from your key publics
  • Writing a quality goal and SMART objectives
  • Structuring a strategy
  • Establishing tactics to implement your strategy
  • Establishing a theme
  • Writing messages that convey the theme and advance the strategy, the objective and the goal

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