This collection of resources brings together all the foundational basics of understanding and writing a communication plan.
Each resource explores a piece of the communication plan structure in detail. Moving through these resources, you'll be clear on:
- Separating your stakeholders from your key publics
- Writing a quality goal and SMART objectives
- Structuring a strategy
- Establishing tactics to implement your strategy
- Establishing a theme
- Writing messages that convey the theme and advance the strategy, the objective and the goal