Each resource explores a piece of the communication plan structure in detail. Moving through these resources, you'll be clear on:
- Separating your stakeholders from your key publics.
- Writing a quality goal and SMART objectives.
- Structuring a strategy.
- Establishing tactics to implement your strategy.
- Establishing a theme.
- Writing messages that convey the theme and advance the strategy, the objective and the goal.
- Using the process of research, planning, implementation and evaluation or RPIE in the communication process.
Use the related Communication Plan Tool collection that contains useful templates to help format the framework and organize your communication plan.