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After a Crisis: Updating Your Social Media Strategy
Checklist
2 min
Prepare for long-term effects and update your social media strategy with lessons learned after a crisis.
DoDI 5400.13
Policy & Doctrine
15 min
Reference DoD Instruction 5400.13 Public Affairs (PA) Operations (15 October 2008).
Social Media Audit
Template
1 min
Use this template to track and determine the effectiveness of your social media channels.
A New Era of Public Trust: Relationships & Reput...
Article
18 min
Watch this TED Talk as Rachel Botsman discusses the shift in our concept of trust.
Comparison of Social Media Platforms Used by the...
Article
7 min
Learn the purpose, pros, cons and guidelines for various social media platforms used by the DoD.
During a Crisis: Social Media Strategy Guidelines
Checklist
2 min
Use this checklist when a crisis occurs to ensure you don't miss a step while executing your social media...
Do You Know the UVP?
Knowledge Check
2 min
Test how well you understand using Unique Value Proposition (UVP) when creating a social media identity.
Social Media Strategy Quality Check
Checklist
2 min
Ensure your social media strategy is complete, up-to-date and ready to address all questions and scenarios.
Before a Crisis: Preparing Your Social Media Str...
Checklist
3 min
Follow this checklist to ensure your social media strategy is prepped, effective and ready for any crisis.
Connecting with Your Audience and Getting Views ...
Case Study
3 min
Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...
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