Use this checklist to validate a social media strategy any time one is created or modified. Strategy has been reviewed by others in the unit for input and support Strategy focuses on the big picture Includes platform agnostic guidelines that are applicable even when social media platforms change/update Encourages the use of social media for better implementation of goals and policies on communication, content and platform uses Clearly states the goals of the social media strategy and overall social media presence Identifies the purpose for being on social media Incorporates commander's intent Identifies social networks where a presence will be maintained Identifies the goal for each platform Outlines the information that can be shared on each platform Identifies frequency posts should occur Establishes the social voice and tone for each platform Identifies which metrics will be tracked and how frequently evaluation will occur Identifies person(s) and/or position(s) responsible for posting on each platform Identifies additional people or positions authorized to post across regions and teams Establishes process of monitoring conversations about the unit across platforms Identifies person(s) or position(s) responsible for monitoring conversations for each platform Identifies person or position any conversations of concern will be reported to Establishes frequency monitoring will occur Establishes a plan for responding to individuals who communicate with the unit via social media Identifies what does or does not warrant a response Establishes what kind of response, if any Identifies who will respond based on the type or subject of conversation Defines what constitutes a social media issue for each network Identifies what is categorized as an issue situation on social media Establishes plan and process for handling "crisis" and "issue" posts Defines the safety and operational security concerns for each platform Addresses how to avoid these Outlines process for handling any developed concerns Identifies person or position concerns will be reported to Identifies process for updating and reinforcing the policy Identifies person(s) and/or the position(s) responsible for maintaining the strategy Identifies how often the strategy will be reviewed Describes the review process for any policy updates Establishes policies for unit members on personal social media accounts