If you are tasked with managing your command's social media accounts you will be responsible for a myriad of duties including translating the voice of the command online, meeting your audience where they are and inoculating stakeholders from information disorder.
After reviewing this collection you should have a better understanding of:
- The roles and responsibilities associated with the social media manager
- Social media strategy and how to perform quality checks
- Unique characteristics of the platforms used by the DoD
- How to find the right voice and grow conversations
- How to establish your unique value proposition (UVP)
- The elements of social media success
- How to gain leadership buy-in
- Creating a social media calendar