Browse by Subject

SOCIAL MEDIA

After a Crisis: Updating Your Social Media Strategy

Checklist

2 min

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Prepare for long-term effects and update your social media strategy with lessons learned after a crisis.

DoDI 5400.13

Policy & Doctrine

15 min

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Reference DoD Instruction 5400.13 Public Affairs (PA) Operations (15 October 2008).

Social Media Audit

Template

1 min

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Use this template to track and determine the effectiveness of your social media channels.

A New Era of Public Trust: Relationships as Curr...

Article

18 min

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Watch this TED Talk as Rachel Botsman discusses the shift in our concept of trust.

Comparison of Social Media Platforms Used by the...

Article

7 min

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Learn the purpose, pros, cons and guidelines for various social media platforms used by the DoD.

During a Crisis: Social Media Strategy Guidelines

Checklist

2 min

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Use this checklist during a crisis to ensure you don't miss a step while executing your social media strategy.

Do You Know the UVP?

Knowledge Check

2 min

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Test how well you understand using Unique Value Proposition (UVP) when creating a social media identity.

Social Media Strategy Quality Check

Checklist

2 min

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Ensure your social media strategy is complete, up-to-date and ready to address all questions and scenarios.

Before a Crisis: Prepare Your Social Media Strategy

Checklist

3 min

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Follow this checklist to ensure your social media strategy is prepped, effective and ready for any crisis.

Connecting with Your Audience and Getting Views ...

Case Study

3 min

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Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...