Browse by Subject

SOCIAL MEDIA

After a Crisis: Updating Your Social Media Strategy

Checklist

2 min

---

Prepare for long-term effects and update your social media strategy with lessons learned after a crisis.

DoDI 5400.13

Policy & Doctrine

15 min

---

Reference DoD Instruction 5400.13 Public Affairs (PA) Operations (15 October 2008).

Social Media Audit

Template

1 min

---

Use this template to track and determine the effectiveness of your social media channels.

A New Era of Public Trust: Relationships as Curr...

Article

18 min

---

Watch this TED Talk as Rachel Botsman discusses the shift in our concept of trust.

Comparison of Social Media Platforms Used by the...

Article

7 min

---

Learn the purpose, pros, cons and guidelines for various social media platforms used by the DoD.

During a Crisis: Social Media Strategy Guidelines

Checklist

2 min

---

Use this checklist when a crisis occurs to ensure you don't miss a step while executing your social media...

Do You Know the UVP?

Knowledge Check

2 min

---

Test how well you understand using Unique Value Proposition (UVP) when creating a social media identity.

Social Media Strategy Quality Check

Checklist

2 min

---

Ensure your social media strategy is complete, up-to-date and ready to address all questions and scenarios.

Before a Crisis: Preparing Your Social Media Str...

Checklist

3 min

---

Follow this checklist to ensure your social media strategy is prepped, effective and ready for any crisis.

Connecting with Your Audience and Getting Views ...

Case Study

3 min

---

Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...