Browse By Subject

CAMPAIGN PLANNING

Create a Social Media Content Calendar

Article

4 min

---

Explore how to create a content calendar that uses the overarching content strategy to ensure the audience is...

Beating the Algorithm: Posting Engaging Content

Article

5 min

---

Review the fundamentals of a successful post that uses emotive visuals, identity politics and social justice.

Solving the Commander's Intent On the Spot

Case Study

5 min

---

Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.

How to Plan a Campaign

How To

5 min

---

Follow these steps to plan a compelling and engaging campaign.

Create a Strong Communication Strategy with PRIDE

Article

3 min

---

Explore how the PRIDE (Problem, Research, Ideate, Develop, Evaluate) framework can guide your process.

Promote with Meaning

Case Study

2 min

---

A positive example of a Marine Corps video that compels the target audience to participate in the campaign in...

Choose the Right Community Engagement

Article

3 min

---

Use these criteria to determine whether the engagement, proactive or reactive, is right for your unit.

A Guide to Building a Social Media Strategy

Article

12 min

---

Construct each section (research, planning, implementation and evaluation) of your strategy with this guide.

Be SMART When Picking Key Performance Indicators

Article

5 min

---

Explore what key performance indicators to track based on your social media strategy SMART objectives.

DINFOS Live: Communication Planning

Article

43 min

---

Watch Army Maj. Judy Marlowe recommend communication planning strategies based on the commander's priorities.