Whether you are creating a public relations (PR) campaign to gain publicity for a product, your unit, your service or the DoD, the methods are similar. As a military communicator, you will design creative and compelling campaigns to engage your audience and relay necessary information to get command messages out to your target audience. Knowing how to frame an effective PR campaign will help you throughout your career.
The PRIDE framework, Problem, Research, Ideate, Develop, and Evaluate, has all the critical elements for a successful plan and strategy to help you develop a communication plan and strategy that clearly communicates your themes and messages. It will also help you identify necessary communication products and select appropriate media to disseminate your products to your audience.
The PRIDE framework consists of five key components:
- Problem: identify the problem or message
- Research: gather information to understand your topic thoroughly
- Ideate: brainstorm ways to address your topic
- Develop: create content and execute the communication plan
- Evaluate: measure the plan's effectiveness
Explore the important considerations to make during each stage of the PRIDE process.
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PRIDE Communication Framework