At some point in your career, you may find yourself in a situation where you will need to deal with reporters who have questions about your unit or a situation involving your area of responsibility. Prepare for this type of situation before you face the media. How well you understand and can articulate your command messages will help you plan and prepare for these challenging situations.
A command message is tailored communication, directed at a specific public and aligning to a specific theme, in support of a specific end state. They are usually one sentence and may come from a variety of sources, including a commanding officer, a public affairs officer, Public Affairs Guidance and higher headquarters.
Review examples of command messages for each of the following situations.
Condolences
The command wishes to express its condolences to the families and friends affected by this tragedy. A memorial service will be held Tuesday at the post chapel.
Professionalism
The Department of War core values of integrity first, service before self and excellence in all we do have not changed and will not change.
History/Pride
The post has an excellent history of outstanding performance in the area of military investigation.
Survivors
Counseling services will be provided for the survivors of this tragic incident.
Investigation
The situation is under investigation.
Quick response
Today's quick response by paramedics resulted in numerous lives saved.
Safety programs
The post is reviewing its safety programs to keep incidents like this from happening in the future.
Respect for law and order
The length and care taken in each case confirms the integrity of the unit's administrative, investigative and judicial processes.
Coordination
The military police, with the coordination and assistance of local authorities, captured the suspect at approximately 10 p.m.
Concern for families
We are aware families will need assistance during this period. Several agencies, such as [names of agencies], are available to provide that assistance.
Procedures followed
The unit adhered to all established and appropriate investigative protocols to pursue all leads in a thorough, timely manner while protecting the personal rights of everyone involved.