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CAMPAIGN PLANNING

Create a Social Media Content Calendar

Article

4 min

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Explore how to create a content calendar that uses the overarching content strategy to ensure the audience is...

Solving the Commander's Intent On the Spot

Case Study

5 min

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Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.

How to Plan a Campaign

How To

5 min

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Follow these steps to plan a compelling and engaging campaign.

Create a Strong Communication Strategy with PRIDE

Article

3 min

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Explore how the PRIDE (Problem, Research, Ideate, Develop, Evaluate) framework can guide your process.

Promote with Meaning

Case Study

2 min

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Watch a positive example of an engaging Marine video that compelled an audience to participate in a campaign.

Choose the Right Community Engagement

Article

3 min

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Use these criteria to determine whether the engagement, proactive or reactive, is right for your unit.

Be SMART When Picking Key Performance Indicators

Article

5 min

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Explore what key performance indicators to track based on your social media strategy SMART objectives.

DINFOS Live: Communication Planning

Article

43 min

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Watch Army Maj. Judy Marlowe recommend communication planning strategies based on the commander's priorities.

DINFOS Live: The Importance of Research

Article

36 min

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Watch Navy Lt. Jack Georges discuss the importance of research in the RPIE process.

10 Simple Tips to Amplify Your Message on YouTube

Article

4 min

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Understand how to utilize YouTube's tools to manage your channel and protect from copyright infringement.