Social Media Evaluation 101

Collection 8 items
Use these resources to collect, analyze and report data that will help you make data-informed decisions to improve your social media strategy.

This collection provides tools to help you understand the evaluation process and leverage data to inform your social media practices.

Review these resources to:

  • identify the metrics that align with your objectives.
  • assess the effectiveness of your social media strategy.
  • analyze social media on both a micro and macro level.
  • make data-informed decisions.
  • report social media analytics.

8 Items in Collection

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The Three A's of Social Media Evaluation

Article
4 min
Understand how analytics, analysis and assessment are critical to a thorough evaluation of your strategy.
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Social Media Evaluation That Makes Sense

Article
5 min
Learn why evaluating social media platforms is so important, as well as how to use and understand their...
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How to Perform a Social Media Audit

How To
9 min
Follow these steps to improve your effectiveness on social media by performing an audit.
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Social Media Audit

Template
1 min
Use this template to track and determine the effectiveness of your social media channels.
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Move Your Analytics to Actionable Decisions

Article
3 min
Use these tips to translate social media campaign metrics into an actionable report for the command.
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Be SMART When Picking Key Performance Indicators

Article
5 min
Explore what key performance indicators to track based on your social media strategy SMART objectives.
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Social Media Performance Report

Template
2 min
Use this to write an actionable report to inform leadership on your strategy's analytics for the quarter/year.
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Social Media Post Assessment Tracker

Template
2 min
Use this template to capture quantitative and qualitative data to evaluate social media posts.

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