PAVILION MEDIA ADVISORY 20211210.DOCX
Write and distribute a media advisory for an upcoming event.
Check with your unit to ensure there are no local templates that should be used instead.
PA professionals know that access to information can make all the difference in preparing for an event with a media presence. Create a media advisory to invite the media to an upcoming event to help disseminate the appropriate message and information. Make sure to distribute it two days prior to the event, keeping the advisory to one page. Use this template to compile:
- the event's five Ws (who, what, when, where, why).
- a backgrounder.
- potential interview opportunities.