Keeping Up a Social Media Strategy that Works

U.S. Marine Corps Facebook page shows a complete, dynamic page. There is new content every day but never more than three posts per day. Each post uses consistent captioning and incorporates a mix of media, including videos, photographs and articles. Their audience base is so strong that they have very little negative feedback, and their audience defends the Marines' account when necessary.

U.S. Marine Corps Twitter page tweets one to three times per day with engaging, informational content and consistent captions so the audience knows what to expect. Their use of emotive visuals encourages the following of an already dedicated audience.

U.S. Marine Corps Instagram page posts once or twice a day with imagery that focuses on their people and their equipment. They use their story thoughtfully.

They continue their captioning structure on this platform as well.

U.S. Marine Corps YouTube channel posts videos with a very specific style that gives insight into various jobs, tasks, equipment and exercises of the Marines. The consistent style of these videos makes different styled videos stand out, benefiting these videos further as they are generally an important or different type of announcement pertinent to Marines.

U.S. Marines Pinterest page exemplifies that they know their audience as well as the Pinterest audience. With witty and targeted board names like "semper fI Do," "Marines with Dogs," "Dump the Plump," and "What every Marine needs (care package ideas)," they know who they're talking to and what families are looking for. Each board is complete with a title, description and plenty of pins to keep users engaged.

U.S. Marine Corps Snapchat posts stories once or twice per week with daily hashtags such as "Workout Wednesday" or "Motivation Monday." They also post videos from speakers, leaders and special guests to keep content fresh and relevant for their audience.

As the use of Flickr decreases, so does U.S. Marine Corps' presence on Flickr. This reflects an effort to keep up with the times and put resources towards other projects and platforms. Flickr was one of the first platforms Marines, and other DoD accounts joined, so it is understandable that they still have the account but only post once or twice every few months with high-quality shots that Flickr users are looking for.