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Case Study
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Being Direct with Commander's Intent
Case Study
3 min
Watch a positive example of how a commander communicated his goals while still encouraging creativity and...
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A Briefing Card That's On Point
Case Study
6 min
Reviews lessons to emulate and paths to improve upon like how the Navy's Briefing Card for Hurricane Sandy's...
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Connecting with Your Audience and Getting Views ...
Case Study
3 min
Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...
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Keeping Up a Social Media Strategy that Works
Case Study
4 min
Review lessons to emulate and paths to improve on how to have a successful social media strategy like the U.S...
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Being Prepared for All Responses
Case Study
3 min
Examine lessons learned from an Army tweet that shows how losing control of the narrative can lead to negative...
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Posting More Isn't Always Better
Case Study
4 min
Learn from West Point the value of understanding the algorithm and your audience to drive a Facebook strategy.
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Finish What You Start: Stay Engaged With Public ...
Case Study
4 min
A U.S. Navy tragedy provides insight and valuable lessons on engagement when dealing with a sensitive subject.
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Solving the Commander's Intent On the Spot
Case Study
5 min
Review the creative and effective solution to a commander's intent challenge at F. E. Warren Air Force Base.
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Promote with Meaning
Case Study
2 min
A positive example of a Marine Corps video that compels the target audience to participate in the campaign in...
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Understand the Why: Aligning the Message to Your...
Case Study
2 min
Learn the value of applying a communication strategy to your visual product.
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Amplify Your Videos with Adobe After Effects
Collection
5 items
Review this collection of tutorials and enhance videos with motion and graphic effects.
Lt. Cmdr. Beatriz Talerico, assigned to Naval Surface Group Middle Pacific discuss daily tasks with a fellow Sailor. The Department of the Navy (DON) celebrates Women's History Month to commemorate the contributions of military and civilian women to the DON. (U.S. Navy photo by Anna Marie G. Gonzales)
Annex F Development
Template
1 min
Use this template to develop an Annex F to provide additional details and guidance for an OPLAN.
Chaplain (Maj.) Kimberly Hall, installation chaplain, talks with a military spouse in her office at the base chapel at Hanscom Air Force Base, Mass., March 8. (U.S. Air Force Photo by Jerry Saslav)
Persona Framework
Template
1 min
Customize this template to capture audience personas that fuel content strategy.
A hand holds a magnifying glass over two people, with one person outside of the magnifying glass.
Gain Audience Insight with Personas
Article
6 min
Explore how personas help promote strategic content creation and improve audience engagement.
Chief of Space Operations Gen. Chance Saltzman hosts a Town Hall meeting in the Pentagon, Arlington, Va., May 23, 2023.
Understanding Your Audience 101
Collection
5 items
These resources help you research and identify certain aspects of your audience for effective communication.
A person holding a megaphone, one reading a newspaper, another using a smartphone and someone looking at a computer.
Relevant Actor Construct
Article
4 min
Learn who relevant actors are and how they impact narratives and information efforts.
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