Fostering online engagement can seem daunting at first, but there are some best practices you can follow to make the job easier. Before you begin, consider your audience and the social media platform you are using to disseminate information. Your audience on Facebook can be vastly different from your audience on LinkedIn. Understand your followers and the demographics and psychographics for each platform you are utilizing.
A focused approach on engagement will help you meet your leader's communication objectives and help to increase understanding about new policy changes, missions or programs.
If you keep your content fresh, educational, inspirational and exciting, you'll have an audience that wants to be part of your conversation and will show up to see what's next!
Incorporate the following five best practices to foster your online community.