There are several communication frameworks to help you develop an effective communication plan. One of these is RIDE (Research, Ideate, Develop, Evaluate). Critical elements of an effective communication plan include: identifying the problem, determining the objectives, choosing the audience and selecting appropriate channels to reach your audience.
Using the RIDE framework will help you develop a communication plan and strategy that will clearly communicate your themes and messages. It will also help you identify necessary communication products and select appropriate media to disseminate your products to your audience.
The RIDE framework consists of four key components:
- Research your topic thoroughly.
- Ideate ways to address your topic based on the research.
- Develop your communication plan to execute.
- Evaluate your plan after implementation.
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RIDE Communication Framework