PMESII-PT is one of several environmental scanning and monitoring techniques, including:
- SWOT (strength, weakness, opportunities, threats)
- PESTLE (political, economic, social, technological, legal and environmental)
- QUEST (Quick Environmental Scanning Technique)
PMESII-PT, developed by the United States military, is an invaluable tool to organize information and build a strategy, while preparing for and executing operations in foreign countries. PMESII-PT is used for military operations, especially for mission analysis and course of action development.
Environmental scanning is tracking trends, monitoring organizations and engagements, identifying current and future technologies and analyzing tactical, operational and strategic issues. This research is critical to writing a communication plan and understanding the information environment you're in.
Because you are working with a foreign public, with other unfamiliar influences and factors and a specific mission, it is important to use the PMESII-PT analysis. This analysis assists in organizing, synthesizing and applying the information as a key part of communication planning and strategic thinking. The information provides insights into potential threats and opportunities from all angles. PMESII-PT analysis is an invaluable tool for gaining and maintaining information superiority on a foreign mission. As a Public Affairs or Communication Strategy Officer, use this model to research the operational information environment you're in and to gain an understanding of all of the systems that exist in unique and foreign environments.
Explore each factor of PMESII-PT to learn what to analyze when performing an environmental scan.
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What is PMESII-PT?