PESTLE is one of several environmental scanning and monitoring techniques, like:
- SWOT (strength, weakness, opportunities, threats)
- PMESII-PT (politics, military, economy, society, information structure, infrastructure, physical environment and time)
- QUEST (Quick Environmental Scanning Technique)
It is primarily used by industry and business, but when applied to home station communication planning, it is an invaluable tool for understanding and working in the military environment. PESTLE can be leveraged for information operational art, home station research, or to gain a better understanding of the interrelationships, perspectives and boundaries of humans associated with a problem or opportunity.
Environmental scanning means tracking trends, monitoring organizations and engagements, identifying current and future technologies and analyzing tactical, operational and strategic issues. This research is critical to writing a communication plan. Because there is a better understanding of the culture and purpose at a home station, analyzing the same way as a business helps reach the audience that is accustomed to this type of interaction and receiving information in this way.
PESTLE analysis assists in organizing, synthesizing and applying the information as a key part of communication planning and strategizing. Consider the potential threats and opportunities that exist within each factor. Use these to create awareness and start developing tactics. PESTLE analysis is an invaluable tool for gaining and maintaining information superiority.
Explore each factor of PESTLE to learn what to analyze when performing an environmental scan.
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What is PESTLE?