Social Media Performance Report
PAVILION Social Media Performance Report Template.docx
Creating a solid report on your social media strategy performance of the past month, quarter or year gives your leadership team context on what did or didn't go well. These performance reports identify ways to optimize social media outlets to achieve and exceed your unit's goals and objectives.
Attention!
Check with your unit to ensure there are no local templates that should be used instead.
Social media reports should be generated as required, however the recommended frequency is monthly. Monthly reports provide regular benchmarking and allow public affairs/command support to integrate into the operational workflow/battle rhythm modeled at most large-scale organizations or workplaces.
Use this template and the tips shared in Move Your Analytics to Actionable Decisions to write a simple, to-the-point, meaningful report to inform leadership and influence future decision making. This template includes the following components:
- Executive summary
- Overview of mission goals/communication priorities
- Performance at a glance
- Stakeholder(s)
- Specific, measurable, achievable, realistic and time-based objective(s)
- Initial result(s)
- Sentiment analysis
- Lessons learned
- Objectives and projections
- Stakeholder(s)
- SMART objective(s)
- Projected result(s)
- Conclusion
- Things to improve
- Things to sustain