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Research, Planning and Analysis

Comparison of Military Planning Processes

Article

2 min

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Understand the planning processes for all services of the U.S. Armed Forces, including Joint Forces, excluding...

Researching with PESTLE Analysis

Article

4 min

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Defining PESTLE (political, economical, social, technological, legal and environmental) analysis at a home...

Unique Value Proposition: Making Your Social Med...

Article

5 min

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Explore how to define your platform's purpose, engage your users and stand out from the masses by establishing...

How to Perform a Social Media Audit

How To

9 min

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Follow these steps to improve your effectiveness on social media by performing an audit.

Basics of Complex Adaptive Systems Thinking

Article

2 min

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Define the basic tenets of complex adaptive systems thinking (CAST).

Communication Planning as a Process

Article

3 min

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Familiarize yourself with the RPIE communication planning process and how to apply it.

Social Media Evaluation That Makes Sense

Article

5 min

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Learn why evaluating social media platforms is so important, as well as how to use and understand their...

Researching with PMESII-PT Analysis

Article

4 min

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Defining PMESII-PT (politics, military, economy, society, information structure, infrastructure, physical...

Communication Planning Using SMART Objectives

Article

3 min

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Explore how to set specific, measurable, achievable, relevant and time-bound (SMART) objectives.

Evaluation Using Barcelona Principles

Article

5 min

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Watch how to better measure and explain the successes and failure points of a communication plan, (including...