Browse by Subject

Communication Foundations

A New Era of Public Trust: Relationships as Curr...

Article

18 min

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Watch this TED Talk as Rachel Botsman discusses the shift in our concept of trust.

Privacy Rights Alive vs. Deceased

Article

6 min

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Review what information can be released for a person who is alive and a person who is deceased.

Do You Know the UVP?

Knowledge Check

3 min

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Test your understanding of using the unique value proposition when creating a social media identity.

Connect with Your Audience and Get Views

Case Study

3 min

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Watch a positive example of a Marine video that embeds humor and resonating tone into a commander's message.

Communication Planning as a Process

Article

3 min

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Familiarize yourself with the RPIE communication planning process and how to apply it.

Communication Planning Using SMART Objectives

Article

3 min

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Explore how to set specific, measurable, achievable, relevant and time-bound (SMART) objectives.

Common Mistakes When Handling a Crisis

Article

2 min

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Examine the most common mistakes that can happen when handling a crisis.

What Does the Commander Actually Want

Exercise

5 min

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Practice how well you can deduce commander's intent by reviewing a memo sent to your office.

The Art of Storytelling

Article

4 min

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Mastering storytelling principles by taking readers and viewers on an emotional journey in this interview with...

Find the Right Voice for Your Social Media Platform

Article

6 min

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Choose the right tone and language to make your social media platform unique and have an impact.