The Art of Storytelling

Article 4 min
Mastering storytelling principles by taking readers and viewers on an emotional journey in this interview with Scott Harrison, founder of Charity:Water.

Understanding and tapping the power of storytelling begins with storytelling principles. Storytelling is a powerful tool to captivate and motivate people by sharing and bringing people together. A good story helps reveal more than the words; it can bring an energy of unity through shared experiences between civilians and our military members. Stories help us see and feel our shared humanity. Use these basic storytelling principles to effectively reach, engage and resonate with your audience. 

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