An engaging feature headline is essential to get the attention of your audience and effectively communicate your message. Headlines are your reader's first taste of your article. Carefully crafted headlines inform and entice a reader in just a few words. The majority of people use headlines to decide whether or not to read an article. Headlines draw readers in and get them to commit time to read the article.
On average, five times as many people read the headlines as read the body copy. David Ogilvy, Advertising Tycoon
Note: Feature headlines can tease the story in a clever or interesting way depending on the story's tone, but must follow the same rules of verb selection and punctuation. When writing straight news headlines, use the Headline Writing Guide checklist.
Explore each of the essential tips below to help you improve your feature headline. Make an effort to include two or three of these attributes in every headline to help compel your audience to not only click on your article, but to read the whole thing through.
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TIPS TO WRITE BETTER HEADLINES