Guide to Maximizing Social Media Engagement

Collection 7 items
Build and sustain strong audience engagement on your social media platform(s) by studying up on algorithms, posting and comment strategies, issue management, Unique Value Proposition (UVP), voice, tone and more.

Looking for tips on maximizing engagement? Want to craft posts that land? Successful social media programs depend on an attentive, informed and invested audience. Talk of engagement is everywhere when it comes to social media.

Browse this collection of resources to understand engagement and take your content to the next level.

7 Items in Collection

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Beating the Algorithm: Posting Engaging Content

Article
5 min
Review the fundamentals of a successful post that uses emotive visuals, identity politics and social justice.
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Building a Comment Strategy

Article
6 min
Discover the specifics of a solid comment strategy and how to implement and maintain one.
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Connecting with Your Audience and Getting Views ...

Case Study
3 min
Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...
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Don't Fire & Forget: Issue Management at Its Best

Case Study
5 min
See how CMSAF Bass used thoughtful planning and a comment strategy to get in front of a charged topic.
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Engaging Audiences: Social Media as a Dinner Par...

Article
6 min
Running a successful social media channel is a lot like pulling off a successful dinner party. Review how to...
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Find the Right Voice for Your Social Media Platform

Article
6 min
Choose the right tone and language to make your social media platform unique and have an impact.
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Unique Value Proposition: Making Your Social Med...

Article
5 min
Explore how to define your platform's purpose, engage your users and stand out from the masses by establishing...

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Annex F Development

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1 min
Use this template to develop an Annex F to provide additional details and guidance for an OPLAN.
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Persona Framework

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1 min
Customize this template to capture audience personas that fuel content strategy.
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Gain Audience Insight with Personas

Article
6 min
Explore how personas help promote strategic content creation and improve audience engagement.
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Understanding Your Audience 101

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These resources help you research and identify certain aspects of your audience for effective communication.
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Relevant Actor Construct

Article
4 min
Learn who relevant actors are and how they impact narratives and information efforts.

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