Looking for tips on maximizing social media engagement? Want to craft posts that land? Successful social media programs depend on attentive, informed and invested audiences – in other words, audience engagement.
This collection is designed to help you understand engagement and take your content to the next level. Covered in this content is information on:
- Establishing a unique value proposition
- Finding the right voice
- Engaging and connecting with audiences
- Beating the algorithm
- Designing a comment strategy and issue management
Unique Value Proposition
Before you create content, your account must stand out against the masses on any social media platform. Explore Unique Value Proposition: Making Your Social Media Account Stand Out to learn how establishing a UVP helps create your social identity. A UVP is the first step to choosing and developing an account – an essential element in developing a successful social identity. Without a UVP, efforts to communicate with your audience can be unfocused and sometimes wasted.
Find the Right Voice
Choosing the right tone and language creates a unique social media presence with impact. Voice is critical to garnering a loyal and active audience. Find the Right Voice for Your Social Media Platform explains the importance of voice to users. The right consistent voice leads to audience recognition and regular engagement. This resource describes ways to maximize engagement on your platform through voice. Maximizing engagement requires active, daily commitment and unique content to keep your audience returning for more.
Engage & Connect with Audiences
Running a thriving social media channel is a lot like pulling off a successful dinner party. Engaging Audiences: Social Media as a Dinner Party uses a metaphor to describe how to make your platform a fabulous host. Implementing these guidelines will improve your social media platform.
Engaging with audiences requires a connection. In Connecting with Your Audience and Getting Views for the Right Reasons, watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that speaks directly to the intended audience. Knowing who makes up your audience and with what they engage is essential to developing a language and tone that resonates with them.
Comment Strategy & Issue Management
Before posting content, it's best to build a comment strategy. A comment strategy is a plan that units should develop in their overall social media strategy. It serves as a roadmap for public affairs professionals to maintain control over post narratives and communicate important information to audiences. Discover the specifics of a solid comment strategy and how to implement and maintain one in Building a Comment Strategy.
Social media content and comments from the audience can cover a vast range of topics, even difficult ones. Understanding how to manage difficult topics will allow you to vector the conversation toward the ideal or likely direction they may go. Learn about thoughtful planning and comment strategy in Don't Fire & Forget: Issue Management at Its Best. This case study will explain how to implement strategies to help you get ahead of sensitive topics and guide conversations.
With this collection, you can impactfully engage your audience and maintain an active social media presence.