Visual Branding Guide

Template 7 min
Microsoft Word Document
Visual information (VI) team members need to be on the same page when it comes to branding. Ensuring the correct branding criteria are properly documented and implemented on all possible touchpoints is only possible with a visual branding guide. Use this branding guide template and its examples as a way to standardize your design team's outputs. Even as team members change over time, you will be able to retain design standards efficiently long term.

Check with your unit to ensure there are no local templates that should be used instead.

Branding builds awareness, attracts customers and increases customer loyalty. This template functions to standardize the attributes that make up your brand's unique look and voice, which will, in turn, impact your intended audience's reactions and choices.

Use this template to accurately document and implement:

  • Basic Elements
  • Brand Mark
  • Clear Space
  • Colors / Web Colors
  • Logo
  • Size
  • Typography

Sections such as Introduction, What's New and Common Mistakes provide additional context and address common errors, which will make the implementation and upkeep processes easier. Once complete, make sure your team or anyone who might be using your brand can easily access the document. With your new visual branding guide, your VI team will be able to create brand-compliant content with ease, so they can focus on using their creative genius to really drive messages home.


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