Browse by Subject

SOCIAL MEDIA

A New Era of Public Trust: Relationships & Reput...

Article

18 min

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Watch this TED Talk as Rachel Botsman discusses the shift in our concept of trust.

Comparison of Social Media Platforms Used by the...

Article

6 min

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Understand the purpose, pros, cons and guidelines for various social media platforms used by the DOD.

Connecting with Your Audience and Getting Views ...

Case Study

3 min

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Watch a positive example of a Marine video that incorporates humor into a commander's message with a tone that...

Keeping Up a Social Media Strategy that Works

Case Study

4 min

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Review lessons to emulate and paths to improve on how to have a successful social media strategy like the U.S...

Unique Value Proposition: Making Your Social Med...

Article

5 min

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Explore how to define your platform's purpose, engage your users and stand out from the masses by establishing...

Social Media Best Practices During a Crisis

Article

3 min

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Explore how to be the most efficient when using social media in a crisis.

Being Prepared for All Responses

Case Study

3 min

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Examine lessons learned from an Army tweet that shows how losing control of the narrative can lead to negative...

How to Perform a Social Media Audit

How To

7 min

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Follow these steps to improve your effectiveness on social media by performing an audit.

Trial by Fire: Evolving a Social Media Strategy

Story

10 min

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Watch as MSgt. Jarad Denton discusses the trials and tribulations that led to establishing a strong social...

Posting More Isn't Always Better

Case Study

4 min

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Learn from West Point the value of understanding the algorithm and your audience to drive a Facebook strategy.